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Legendary Rick Rule Offers Good News For Precious Metals Investors
Chris Marcus

A common trait I find among many great investors is an ability to explain things in simple terms that anyone can understand.

Along those lines is Rick Rule, President and CEO of Sprott U.S. Holdings. Who is (in my opinion) a legend in the industry. And contrary to Ben Bernanke’s belief that no one can understand or grasp the dynamics of the gold market, Rick, as he often does has put it into beautiful perspective.

If you’ve never had the chance to hear Rick speak in person or via video, it’s worth putting on your list of things to do. Because in addition to successfully guiding his clients, Rick also has an incredible knack for simplifying the complex.

In a recent interview he described his investment mindset, and how that can apply to investing in precious metals.

I’m attracted to investment questions where the answer has to begin with “when” rather than “if”.

Many people, because they don’t have conviction about the information that they’re using to make an investment decision, get terrified about the timing of being right. They tend to have trauma holding stock over a long weekend.

What I found is that if I can find a circumstance where I will certainly be right in 2 or 3 years, that’s a better bet for me than one where there’s a very strong possibility, or even a probability that I won’t be right at all.

Rick Rule: Bond Bull is OVER

This description certainly matches my perspective of the precious metals markets. Where rampant Federal Reserve money printing combined with banks writing undeliverable paper contracts have led to an eventual outcome that sure seems like a matter of “when.”

The facts are there, as amply detailed on the daily Miles Franklin blog. And while we don’t know exactly when the breakpoint will occur, in my opinion it is no longer a matter of “if” anymore. Similar to how we don’t know exactly when the bubbles in the stock, bond, and real estate market will collapse, but again simple arithmetic shows that it’s a matter of when rather than if.

I‘ve really learned to prefer questions where the answer begins with “when”. And you get to ask yourself those questions by confining yourself to investment areas, in commodities at least, where the selling price of the commodity is less than the total cost of production. 

It’s counterintuitive that you would buy an industry at liquidation, but what happens when you buy an industry at liquidation is that at least where the commodity is essential for the future of mankind, you have one of two choices. Either the price goes up or the way we live changes dramatically.

Certainly there are a lot of challenging decisions facing investors in today’s markets. Could the stock market still go higher? Could the bond bubble be kept in check for a while longer and provide some additional upside?

Sure it’s possible.

But successfully timing and trading those markets at this point is seemingly based on a lot of “ifs”. Whereas reallocating into precious metals seems much more along the lines of an investment question where the answer begins with “when.”

Chris Marcus



When the housing bubble burst back in 2008 I was still trading equity options on the American Stock Exchange.

At the time I was stunned, and found it odd how almost no one had seen it coming.

Yet when I started reading about the investors who had forecast the crisis and positioned their money in advance, it changed my life forever.

So after 11 years on Wall Street I walked out and left.

To share what I would want my mother or a friend to know about what’s coming next. Before it’s too late.

I believe we’re on the verge of a spectacular period of financial history.

Governments and central banks have inflated historic bubbles in the stock, bond, and real estate markets. When they burst, it’s quite likely the crash will be even more severe that what we all lived through in 2008.

Although that doesn’t mean you can’t be positioned to protect or even grow your wealth during this coming period of change.

Since leaving Wall Street I’ve dedicated my financial career towards studying this situation and helping people understand what’s actually happening.

How to protect and grow your money. And how to turn what will be a crisis on Wall Street into an incredible source of opportunity for you and the people you care about.

My background includes 2 years at bond rating agency Moody’s, an MBA from Wharton, and 7 years as an equity options trader for Susquehanna International Group on the American and New York Stock Exchanges.

I’ve written for, EuroPacific Capital, Casey Research, Safe Haven, and others, and I created this Arcadia Economics site to help people like you understand how to respond with positive action.

If you have questions and feel like you could use some help I always look forward to hearing from you.


Chris Marcus

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