In the late 1980s, Brian Bloom became an Assistant Vice President and, later a Vice President of one of the world's largest Venture Capital Investment Banks. In that capacity he worked on more than one multi-billion dollar Leveraged Buyout transaction. Since the early 1990s he has been providing strategic, marketing, capital raising and management advice to emerging businesses with multinational growth potential and, since 1998 has been focussing specifically on Franchising in the Fast Food and Indulgence Industries. For over 25 years he has been motivated by wanting to "do something practical" about the parlous state of economic affairs we now find ourselves facing - the evolution of which he has been watching with fascination since the late 1970s.